Boathouse believes in protecting the confidentially and security of the Information that we collect from you. We will not sell, share or rent this Information to other in ways different from what is disclosed in this statement. This notice refers to the company by using the terms "us," "we," or "our." This notice will serve to describe our privacy policy and how we treat the Information we receive ("Information") about the user ("you").

WHY WE COLLECT AND HOW WE USE INFORMATION

We collect and use Information for business purposes with respect to your business and other business relationships involving you. These business purposes include, but not limited to other products or services, administering our products or services and processing transactions requested by you. We may also use Information to offer you other products or services that we provide.

HOW WE COLLECT THIS INFORMATION

In order to use this website, a user must complete a registration form ("The registration form"). The registration form asking for the following Information:

• Contact Information (i.e. name, email address, phone number): This Information is used to contact you about services on our site for which you have expressed interest or if there is a problem with an order you've placed.

• Financial Information (i.e. credit card number, expiration date): This Information is solely used for billing purposes and to fill customer's order. It is not saved or recorded past the point it is required for the transaction in accordance with the PCI Data Security Standard

• Demographic Information (i.e. income level, gender) & Unique Identifiers (i.e. Social Insurance Number): This Information is optional but encouraged so we can offer a more personalized experience on our site

HOW WE PROTECT THIS INFORMATION

We treat Information in a confidential manner. Our employees are required to protect the confidentiality of all Information. Employees may access Information only when there is an appropriate reason to do so, such as to administer or offer our products or services. We also maintain physical, electronic and procedural safeguards to protect Information; these safeguards comply with all applicable laws. Employees are required to comply with our established policies.

Information Disclosure: We may disclose any Information when we believe it necessary for the conduct of our business, or where law requires disclosure. For example, Information may be disclosed to others, including independent contracted consultants who help sell and administer our products and services, to enable them to provide business services for us, to perform general administrative activities such as maintaining existing accounts, or to otherwise assist us in servicing or processing a Boathouse related product or service requested or authorized by you. Information may be disclosed to others that are outside company, such as companies that process data for us, companies that provide general administrative services for us and consumer-reporting agencies. We will make other disclosures of Information as permitted by law.

We may also provide Information: (i) to others outside of our company, such as marketing companies and independent agents, to assist us in offering our products and services to you, and (ii) to technology services companies outside of our company with which we have a joint marketing agreement, such as an agreement with another firm to enable us to offer you that firm's products and/or services, and (iii) we use an outside shipping company to ship orders and a credit card processing company to bill users for goods and services. These companies do not retain, share, store or use personally identifiable information for any secondary purposes. Companies with which we share customer information are required to maintain the confidentiality of that information. We do not make any other disclosures of Information to other companies who may want to sell their products or services to you. For example, we will not sell your name to a catalogue company. We may disclose any Information on a generalized and non-specific basis for reporting or auditing purposes.

Access to and Correction of Information: Generally, upon your written request, we will make available Information for your review. Information collected in connection with, or in anticipation of, any claim or legal proceeding will not be made available. If you notify us that the Information is incorrect, we will review it. If we agree, we will correct our records. If we do not agree, we will include a record of the substance of the dispute in any future disclosure of Information.

Information from Other Sites via boathousestores.com: This web site contains links to other sites. Please be aware that we at Boathouse are not responsible for the privacy practices/policies of such other sites. This statement applies solely to information collected by this web site.

Contests, Promotions & Surveys: Occasionally we will have contests, promotions and/or survey that are hosted either exclusively at boathousestores.com, jointly between boathousestores.com and our retail locations or solely at our retail locations ('marketing mediums'). Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose their information. The Information requested may include contact information (such as name and shipping address), demographic information (such as postal code, age level). Any requests that are made via boathousestores.com for bill transaction numbers are optional, all contests that are run via our marketing mediums do not require a purchase in order to enter.

Further Information: You may have additional rights under applicable laws. For additional Information regarding our privacy policy, please write to us.